There’s no place like it, New York City. Busy streets, an upfront attitude. Here people say what they mean, take it or leave it. I step foot into the Big Apple and my stomach is doing jumping jacks, in a good way! The kid inside me wants to scream, “Woah!” as I stare up in amazement. I gaze at this marvelous place in awe and greet each new corner with eyes wide. The graffiti, street fashion. Food and Impossible Project; it’s all here! Love at first sight. This is the pedestrian’s realm. Yellow taxis whiz by as I hump it on foot, my preferred method of travel. A healthy dosing of the subway splashes your travels with humor and new perspectives.
Il Mulino asked me to photograph their newest menu at Il Mulino Prime, 331 West Broadway in SoHo. Shooting food is interesting and I’m honored to work with the restaurant. I admire the entire staff’s professionalism and Chef Mazza is a master of culinary arts. During college I was a barista at a coffee shop, a waiter in a Tapas restaurant, as well as a server at an upscale Italian eatery. I’ve come to be familiar with the food and service industry and have the utmost respect for those in the business. I’ve always enjoyed cooking and have a knack for observation; I’ve picked up what I could in each kitchen. Now I’m trusted to photograph beautiful, delicious food for an establishment who gets it. “Woah!”
To explain a bit of the technical process I photographed the entire lunch and dinner menu with the Canon 5d MK2 and 2 strobes with the help of my lighting assistant Charlie. The exteriors were photographed with a Tilt Shift Lens to allow for proper perspective which is incredibly important when shooting architecture. I’m very happy with the take (and even the out-takes), please feast your eyes below!